Digital Marketing

How Digital Marketing is changing the Marketing Game for Hotels

One of the biggest industries in the world today is the global tourism and travel industry, which contributed over $7.6 trillion to the global economy in 2016. Pretty impressive right?Of course, hotels are an inseparable part of theindustry, as tourists would always need a place to stay. This is why hotel digital marketing is gaining popularity today.

Digital marketing for hotels

Digital marketing basicallyrefers to marketing efforts done throughthe internet.Channels such as email, social media, search engines, and so on are usually used for online marketing. Your choice of the channel depends on your preference, proficiency, and the type of business you run.

Consider a country like Kenya. The number of tourist attractions in the country has contributed to the increasing number of hotels in the country. Let’s look at the application of digital marketing in hotel marketing.

Digital marketing for hotels

The ubiquity of the internet today makes it impossible to ignore its influence on any industry, the hotel industry inclusive. Hotel digital marketing refers to ways in which hotel owners advertise or market their establishment to potential clients using digital media.

Honestly, it is not enough for you to offer excellent hotel services, if you don’t have an online presence, you will miss out on a good number of potential customers.

Hotel digital marketing strategies

Digital marketing has become non-negotiable for any serious hotel owner, so let’s look at strategies that will make digital marketing in Kenya more productive in the hotel management space.

SEO

Search engine optimization (SEO) involves improving the quality of your site to increase the quality and quantity of traffic to your site. This is pretty important, as the higher the amount of traffic to your site, the more customers you get in your hotel.

One of the components of SEO is on-site SEO where you optimize elements on your hotel site. This makes it easy for users and search engines to understand what your site is about. Adequate keyword research and keyword use are also vital for SEO. It’s advisable to outsource the SEO of your site to a third party company if you don’t have the required expertise.

Imagine you are looking for the best hotel around you, then you make a quick Google search. You are more likely to choose one of the first few results on Google. This means that sites that are not optimized for search engines have a natural handicap.

If the number of visitors to your site increases, with an excellent lead generation strategy, more people will be converted to leads. From leads, they then become loyal customers.

 

Social media marketing (SMM)

 

Social media networks are the biggest digital marketing platforms because of the high number of daily users. According to Statista, there would be about 2.8 billion global social media users in 2019. This means that the majority of your potential customers are on one social media platform or the other, so it’s only natural for social networks to be the primary drivers of digital marketing in Kenya.

Online travel agencies

The number of travel agencies we have today has surely increased, and understandably so. Nowadays, with the help of travel agencies like Trip Advisor, Expedia, booking.com, and so onyou can stay at the comfort of your room and finalize all your travel plans.

These agencies do research on vacation locations, hotel options, tourist attractions, and so on. Most people trust these agencies, so they take any advice given on hotel options. Therefore, if you partner with a reputable travel agency, you would increase your chances of getting more customers.

Photography

Photography doesn’t exactly stand on its own but it’s one of the things that boost the effect of e-marketing. People retain about 65 percent more information when the content contains images. Photography is a succinct way to tell your story and show your audience what you have to offer them.

The importance of online marketing for your hotel cannot be overemphasized, as it brings a significant increase in the number of customers you get. If you haven’t incorporated this strategy into your business, then you need to do that ASAP!

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Digital Marketing

6 SEO Marketing Mistakes That Should Be Avoided

Today, there’s an array of businesses which can be committed in offering SEO optimization companies to organization houses. So, to gain the most effective result, you need to be able to measure the SEO advertising solutions that the sponsor organization is giving you. There should be a stipulated time-frame for achievement of result. More over, the communication medium must certanly be fair. An expert SEO organization generally offers you immediate reactions and provide monthly or weekly feedback.Image result for seo marketing

A SEO marketing company assists to increase a site’s standing and visibility. Through Keyword Evaluation, relating, monitoring the research effects and other special practices, a SEO specialist helps the website to obtain considerable exposure and gather traffic. But choosing an expert SEO company is necessary. So select the right company and see them develop a difference.

Flick through the net and you will see a great deal of SEO companies at bay. Enquire certain things when you indicator the last contract with a SEO firm you have to recall a great SEO business won’t ever promise you prime place right away, therefore avoid those companies who attest on making you number 1 in natural research results. A good SEO advertising company will always tend to review your websites.

The SEO organization facilitating search engine advertising service must prevent the small cut evaluate to deliver results. As an example, many SEO specialist firms use Blackhat SEO companies that might result in suspension of the webpage from the research engine. Applying concealed texts and hidden hyperlinks to attain higher rankings is defying the se guidelines. Some seo online marketing businesses stick to these manipulative methods to improve up a full page rank artificially and make rapid income from the clients.

It’s alleged that organizations who have in one of the ways or yet another, availed of an SEO marketing deal through SEO support providers have achieved an increase in their web traffic from 100 percent to 500 percent. Taken in that situation, SEO marketing is now part of doing business online in the present marketplace. The effectiveness of an SEO marketing technique is most beneficial measured with regards to the increase in the client’s internet site traffic. In simple phrases, the SEO advertising specialists’job is first to entice and subsequently, to convince and persuade. Towards that conclusion, the SEO company services are likely to continually update their resources and methods to be at level, if not ahead, of the latest styles and developments in the industry.

SEO advertising is the important thing to accomplishment for almost any online business. This is because it offers a less strenuous, quicker and effective means of achieving one’s goal industry for just about any products and services and services. There are numerous SEO company businesses offering detailed services that relate solely to this advertising strategy. When looking for the best effects with this kind of marketing, nevertheless, you will find issues you should ask. They will help you in getting the most effective SEO organization for your needs.

That question will help you in looking significantly at the causes you’re choosing SEO advertising as a promotion tool for your business. When you know what benefits it stands to gain, you will see a business that recognizes your needs. A good SEO company can make time to realize your objectives, goals and actually business model to offer you the best services.

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